How to grow in Compelling Communication

Skilled leaders share messages which the audience can identify with, speaking into their need, with images that move listeners to dream and long about places that are more desirable, and even possible.

In this video Kobus Meyer shares how to grow in compelling communication.


Exodus 3:13-17

13 Then Moses said to God, “If I come to the people of Israel and say to them, ‘The God of your fathers has sent me to you,’ and they ask me, ‘What is his name?’ what shall I say to them?” 14 God said to Moses, “I am who I am.” And he said, “Say this to the people of Israel, ‘I am has sent me to you.’” 15 God also said to Moses, “Say this to the people of Israel, ‘The Lord, the God of your fathers, the God of Abraham, the God of Isaac, and the God of Jacob, has sent me to you.’ This is my name forever, and thus I am to be remembered throughout all generations. 16 Go and gather the elders of Israel together and say to them, ‘The Lord, the God of your fathers, the God of Abraham, of Isaac, and of Jacob, has appeared to me, saying, “I have observed you and what has been done to you in Egypt, 17 and I promise that I will bring you up out of the affliction of Egypt to the land of the Canaanites, the Hittites, the Amorites, the Perizzites, the Hivites, and the Jebusites, a land flowing with milk and honey.”’

Observations and reflection

Context: Moses finds himself shepherding his father-in-law’s sheep in the Wilderness when God appears in a burning bush giving him this compelling command.

  1. State the message God gave Moses to relay to His people as concise as possible.
    1. Why did God not communicate in that way to his people?
    2. What are the benefits of communicating in this way?
  2. Study HOW God communicated. What elements do you see that moved the people to faith and action?
  3. Where in this message can you identify God using
  • personal experience
  • identification with need
  • rich imagery
  • hope / desires
  • certainty / faith
  • emotions / feelings
  1. What do each of the above add to the reception of and response to message?

Personal reflection and application

Communication is moving when the hearer identifies with the speaker or writer, and when the story speaks into their desires and stirs their imagination, followed by a simple invitation to join him or her in action.

  1. Adapt the simple invitation “You should come with me to church” using the following elements in communication to make it more likely for a person to accompany to church in Sunday. [Then invite two people and see their response!]
    1. personal experience
    2. identification with need
    3. rich imagery
    4. hope / desires
    5. certainty / faith
    6. emotions / feelings


Sincerely pray to God to communicate better with the people he has intrusted to you, to lead them better into the future the Lord has prepared for them.

One thought on “How to grow in Compelling Communication

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s